In the vast digital landscape, even the most extraordinary experiences can remain hidden without the right visibility. Africa Geographic faced this exact challenge - while their main website thrived with wildlife content and conservation stories, their travel offerings on their dedicated travel subdomain remained in the shadows, disconnected from potential adventure seekers around the world.
Like the remote safari destinations they showcase, their travel subdomain needed a clear path for visitors to discover. The question wasn't about the quality of their offerings - it was about bridging the gap between exceptional safari experiences and the global audience searching for their next adventure.
When this established safari brand approached us, their situation was clear:
Disconnected domains: Rich content existed on their main domain, but their travel subdomain lacked visibility and authority.
Misaligned relevance: Search engines weren't associating their travel subdomain with safari/travel keywords.
Untapped potential: Substantial daily visitors to their main site weren't being effectively guided to relevant travel offerings.
Limited conversion pathways: Valuable content wasn't strategically linked to booking opportunities.
As one team member put it: "It was like having an incredible safari lodge that nobody could find the road to reach."
Rather than suggesting a complete overhaul, we identified a strategic opportunity hiding in plain sight - internal linking. Their main domain had substantial authority and traffic, but those visitors weren't finding their way to relevant travel offerings.Our approach followed a methodical process:
Rather than suggesting a complete overhaul, we identified a strategic opportunity hiding in plain sight - internal linking. Their main domain had substantial authority and traffic, but those visitors weren't finding their way to relevant travel offerings.Our approach followed a methodical process:
Each link was strategically implemented with relevant anchor text, creating natural pathways for both users and search engines to follow. A rigorous verification process ensured proper implementation.
We identified additional contextually relevant internal linking opportunities, creating a roadmap for continued growth.
Using Google Search Console and Ahrefs, we established detailed tracking to measure the impact of our strategy, with a specific focus on impression growth, click increases, and keyword ranking improvements.
The transformation began almost immediately after implementation was completed.
Impressions: From minimal levels to peaks exceeding 500% growth in daily impressions.
Topical relevance shift: The travel subdomain began ranking for commercially valuable safari/travel keywords instead of purely informational queries
Our work with Africa Geographic revealed several valuable insights:
With impressive early results, our recommended path forward focuses on two key strategies:
Implementing the identified additional contextually relevant internal links further to strengthen the travel subdomain's authority and relevance.
Developing a focused campaign to acquire high-quality external backlinks specifically to travel subdomain pages now ranking on the first and second pages, pushing them into top positions where clicks dramatically increase.
Whether you're struggling with subdomain visibility, misaligned rankings, or untapped content potential, our strategic SEO approach delivers measurable results. We don't just implement tactics - we engineer digital pathways that transform how users and search engines discover what you offer.
Contact us today to discuss how our proven SEO strategies can turn your hidden gems into discovered destinations.
